Changing Lives, One Purchase at a Time - Western Horse & Gun Magazine


With the holiday spirit filling the air, this time of year is all about giving thanks and giving back. But for some companies, the season never stops - through their work, employee initiatives, and volunteer programs, they find ways to make serving their communities a year-round mission. From monetary donations to product and customer involvement, these three companies go above and beyond to change or rebuild the lives of individuals, families and animals. Giving, that’s something we do in this beautiful country. And, it goes beyond more than a dollar amount. Giving isn’t about money but rather the love, unity and impact it has on communities.

            Tito's Handmade Vodka

Tito’s Handmade Vodka, one of Austin Texas’s oldest legal distilleries, not only takes pride in providing spirit connoisseurs delicious and high-quality liquor, but is also on a mission to rescue, protect and unite dogs while creating a loving community with families, dog lovers and companies. Since day one, dogs have been part of Tito’s Handmade Vodka. When Tito Beveridge was just establishing his business, he would be at the distillery with his dog Jo, a white shepherd-mix. Jo’s food would attract other dogs in which Tito would help the strays by spaying/neutering along with providing them a new home. As the business grew, Tito met Beth Bellanti, who shared Tito’s mutual love for pets, and she spearheaded Vodka for Dog People (VFDP) to unite with friends, fans  and partners to better the lives of pets and their families far and wide. In addition, Beth introduced Tito’s to Emancipet in Austin. Now for fifteen years, VFDP is proud to continue partnering with Emancipet and many other organizations across the country like Austin Pets Alive and the ASPCA, all on a mission to rescue and protect the pets that cross their paths. Additionally, VFDP is always looking for new ways to give back to the community. Fetch Park Atlanta, Miranda Lambert’s Mutt Nation charity and the first Austin Dog Yearbook project by Ruff Adventures are just a few events that they will be involved in. As the holiday season is approaching, Tito’s Handmade Vodka is getting into the giving spirit with the perfect present for the vodka lover in your life and their furry friend: a limited-edition Tito’s Holiday Sweater. Pets will not only look adorable in them but the sweaters give back to nonprofits across the country! The exclusive sweaters will be available for purchase at starting December 1, 2017 at $15 for dog sweaters and $25 for human sweaters. The net proceeds from the sweaters go straight to a selection of Tito’s nonprofit web partners

Will Leather Goods - “A bag to Carry Your Dreams”

An expert leather craftsman for over 35 years, Will Adler, CEO  & Founder of Will Leather Goods is a family-owned lifestyle brand based in Eugene, OR. With over thirty years of experience in leather craft, Adler brings authenticity to every piece of leather he touches. From duffle bags and backpacks to briefcases, handbags and accessories, Will Leather Goods is a unique company who prides doing business based in trust, values, mutual respect and quality. Outside of promising products unlike any other, Adler also wanted to make a difference with the “Will Leather Goods Give Will Initiative,” which is a get-and-give program that focuses on providing outreach to communities and children within the United States. For each Give Will backpack purchased, they donate one backpack to a child in need. The goal is to donate 500,000 backpacks to children in under-funded schools in America. Each bag is filled with the essential school supplies as well as space for something more, their dreams. Children are encouraged to write their dreams directly on the bag and then carry that inspiration with them every day. To date, the Will Leather Goods Give Will Initiative has inspired more than 8,500 children across our great country. And with the holiday season just around the corner, Will Leather Goods Give Will Initiative will be donating their Give Will backpacks as they partner with Mark Wahlberg Youth Foundation, for their holiday donation to the Boys N’ Girls Club of America. When you purchase from Will Leather Goods during this holiday season, a portion of your purchase supports the Give Will Donation in conjunction with the Mark Wahlberg Foundation. Visit for more information.

Ariat International

Ariat International, Inc., a leading designer and manufacturer of performance equestrian footwear, apparel and accessories that introduced innovative, athletic shoe technology in Western and English riding boots, was founded in 1992. As one of equestrian sports' strongest corporate supporters, Ariat sponsors or participates in more than 10,000 local, regional, national and international events in a variety of Western and English disciplines. Ariat is the official sponsor of National High School Rodeo Association and along with customer involvement, contributes monetary year around to Jared Allen’s Homes 4 Wounded Warriors, Rider Relief Fund, Secretariat Foundation and Equus Foundation. Outside of their generous contributions to these organizations, to date, Ariat has contributed $89,000 by way of monetary support and product - apparel and rubber boots, to support first responders and residents through relief efforts in Houston and Hurricane Irma. Employees have contributed $2,980 to the American Red Cross and donations are then added up as Ariat matches donation up to a total of $10,000. A $10,000 contribution was also made to the United States Equestrian Federation to support disaster relief efforts and additionally, Ariat’s selfless employees have made individual contributions totaling $500 to date.  Contributions totaling $25,000 have been donated to support the need of basic necessities such as clothing, food and water.  In addition to a monetary contribution of $10,000, Ariat shipped apparel and rubber work boots valued at $22,500 to support the Union Brotherhood of Central South Carpenters organization relief efforts in affected areas. More apparel and rubber work boots valued at $22,500 has been shipped to support Professional Bull Rider, Texas native and member of the PBR family, Brant Atwood as he delivered supplies and basic necessities to those in need.